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2021 International Overdose Awareness Day

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International Overdose Awareness Day (IOAD) on August 31, is the worlds largest campaign to end overdose, remember those who have died, and acknowledge the grief of family and friends left behind. The campaign aims to raise awareness of overdose and stimulate action and discussion of evidenced based overdose prevention programs and drug policy. IOAD was initiated in 2001 by Sally J. Finn at The Salvation Army in St Kilda, Melbourne, Australia. Since 2012, IOAD has been coordinated by the not-for-profit Australian public health organization Penington Institute.

The Commonwealth Prevention Alliance (CPA) through a grant from the Pennsylvania Commission on Crime and Delinquency (PCCD), is initiating a media campaign to promote IOAD throughout Pennsylvania.

Using the PA Stop initiative, CPA has created Pennsylvania-specific IOAD messaging tools for any SCA, prevention provider, or coalition use freely this year, up to and including any commemorative efforts on August 31.

Please review the items below and consider using them in your community and on your social media platforms. We’re happy to help any group with these materials. If you have any questions, please fill out the Media Request Form and a team member will get back to you ASAP.

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2021 Approved IOAD Materials:

MEDIA PLAN

Use this guide to schedule your social media for August. There are direct links to media and dates and content. Just download the visuals and copy and paste the words. Add your event or organization name to the accompanying text content of each post.

IOAD Social Media Content Calendar for August (click to view/download Excel style PDF)
IOAD Social Media Content Calendar for August (click to view/download Excel style PDF)

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SOCIAL MEDIA POSTS

Currently there are two types of social media post themes: “Faces” and “Text”. These are approved by PCCD to be used as is on Facebook, Twitter, Instagram etc. To get accompanying textual content, please use the Social Media Content Calendar above. There are only square formatted posts this year. If you’re looking for more vertical imagery to use in Reels or Stories, simply add some color bars above or below the squares to create your own design.

To use these image assets for your posts, right click and “save as” and download them to your computer or device and use them in your social media (on Instagram, Facebook, Twitter, SnapChat, TikTok etc.).

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Someone’s Sister

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PASIOAD0821SM01

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Someone’s Son

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PASIOAD0821SM02

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Someone’s Daughter

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PASIOAD0821SM03

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Someone’s Brother

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PASIOAD0821SM04

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Someone’s Father

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PASIOAD0821SM05

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Someone’s Best Friend

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PASIOAD0821SM06

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Someone’s Mother

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PASIOAD0821SM07

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Overdose can affect Anyone.

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PASIOAD0821SM08

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Overdose does not discriminate.

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PASIOAD0821SM09

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Ask your doctor about overdose.

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PASIOAD0821SM10

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Naloxone saves lives.

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PASIOAD0821SM11

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#EndOverdosePA

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PASIOAD0821SM12

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We need to talk about overdose.

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PASIOAD0821SM13

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No more stigma, no more shame.

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PASIOAD0821SM14

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#OverdoseAware

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PASIOAD0821SM15

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#ENDOVERDOSEPA

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PASIOAD0821SM16

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Overdose. You can be the difference.

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PASIOAD0821SM17

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Talking about overdose could save a life.

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PASIOAD0821SM18

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#EndOverdosePA

1200×628 Landscape

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PASIOAD0821DM01

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Don’t let the day…

1200×628 Landscape

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PASIOAD0821DM02

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VIDEO PSA

There are two ways to share the video PSA. The first, recommended way is to simply share from YouTube just as you would any other video on social media. The second option is intended only for platforms like Instagram and TikTok, where you must upload a media clip to share video. Please only download and use the second option for those platforms. If you can share the video using the YouTube version as much as possible, it will allow for better evaluation of the campaign.

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PAStop IOAD 2021 :30 Video PSA YouTube

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PASIOAD0821V01

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PAStop IOAD 2021 :30 Video PSA Download

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PASIOAD0821V01

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SPANISH LANGUAGE SOCIAL MEDIA POSTS (PUBLICACIONES EN LAS REDES SOCIALES EN ESPAÑOL)

Estas imágenes han sido traducidas al español por IOAD. Para usar estos recursos de imagen para sus publicaciones, haga clic derecho y “guardar como” y descárguelos en su computadora o dispositivo y utilícelos en sus redes sociales (en Instagram, Facebook, Twitter, SnapChat, TikTok, etc.).

These images have been translated into Spanish by IOAD. To use these image assets for your posts, right click and “save as” and download them to your computer or device and use them in your social media (on Instagram, Facebook, Twitter, SnapChat, TikTok etc.).

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La Hija de alguien.

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PASIOAD0821SM19

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La Hija de alguien. (Morada)

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PASIOAD0821SM20

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El Hijo de alguien.

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PASIOAD0821SM21

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La sobredosis puede afectar a cualquiera.

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PASIOAD0821SM22

SOCIAL MEDIA EXTRAS

Here you’ll find extra useful and versatile elements to work into your social media routine. To use these image assets for your posts, right click and “save as” and download them to your computer or device. Watch this section for additional items as we move through August.

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#EndOverdosePA

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Transparent “sticker” overlay for social media posts

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11X17 PRINTABLE POSTERS

There are two approved posters in 11″x17″ size. These are set with a white border around them so that they can be printed on any office printer (that can handle 11×17 color.) Alternately, you can send the file to a local printer to make copies. Or for pricing on larger quantities, fill out the media request form and we can get a quote on printing them for you.

Great to support local awareness, programming or events. To use these, click on the images and download ther PDF file to your computer or device. right click and “save as” and download them to your computer or device.

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#EndOverdosePA

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PASIOAD0821POS02

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“Someone’s______”

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PASIOAD0821POS01

DIGITAL OUTDOOR MEDIA

PAStop is running statewide outdoor media (digital only) starting 8/9. If you have outdoor digital space available to you in your area, we may be able to format these two messages pictured for your needs. Click and complete the Media Request Form above and a team member will get back to you ASAP. (These are not available as downloadable files.)

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“Someone’s ______”

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PASIOAD0821OUT01

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“#EndOverdosePA””

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PASIOAD0821OUT02

All media on this page is subject to the existing PAStop usage guide. These messaging materials use elements from the Penington Institute International Overdose Awareness Day Initiative, as well as elements from the CPA+PAStop “Anyone Can Make The Difference” theme.

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